The world has evolved. Customers are demanding seamless experiences across all touchpoints, clear communications and personalised content. The quality of your marketing planning and the strategies you employ are more important now than ever before. If you don’t bake these elements into your plans, your content marketing won’t connect. …

There’s no doubt that choosing the right Content Management System (CMS) for your B2B business can be far from easy. With hundreds of options available from a wide range of vendors, sometimes it’s hard to know where to begin. Should you go for open source CMS? Take the proprietary route…

Your potential customers don’t care how you built your website. They don’t care which platform you’re using, whether you have a hot technology stack or even how they ended up on your landing page in the first place. What they do care about is how your products or services can…

There’s no doubt the world has changed. During 2020/2021, social distancing, remote working and stay-at-home measures transformed how we communicate with each other. As customers, we’ve adapted our online behaviours and shopping habits. We demand higher levels of speed, personalization and transparency from the websites we visit. …

As product-driven, hard sell marketing techniques continue to fade in the rear-view, marketing departments are taking a much closer look at their content. Roles and responsibilities are evolving. Businesses are realising the benefits of an integrated content approach. And the buyer’s journey is being baked into the strategy. As a…

So, you’ve created your B2B buyer personas. You’ve brought together a broad range of customer-facing colleagues to build the full picture. Opinions have been captured. Decisions have been made. You’ve even managed to enlist the help of a couple of friendly customers along the way. Sure, a few things may…

Potential customers can be hard to pin down. They move around online. They change their minds. They make their own choices and step outside boxes. Even when your brand stands out where your customers hang out, that’s not enough. You need to be able to measure and adjust the individual…

Generating good quality leads is at the heart of any successful content marketing strategy. But getting prospects to subscribe to your mailing list or download a piece of premium content is only half the battle. The real trick is turning those leads into buyers. Studies show that more than 70%…

There’s a lot to remember when it comes to building and running a successful content marketing strategy. Have you carried out appropriate research? Is your content as good as it can possibly be? Do you have the right processes and systems in place to handle the leads you’ll generate? To…